Something to Read When You're Bored

Becoming a Trend Junkie
February 21, 2008, 10:44 pm
Filed under: Interesting

I’ve been doing a bunch of trend research at work in the last day or so, digging up compelling examples of trends and movements we’ve been analyzing and documenting, and I love it! I’ve learned about so many fascinating things going on all over the world, my mind is just spinning with tidbits about all sorts of things.

I just learned about a company that’s taking in-car navigation systems to the next level by replacing voice commands with a visible line projected on a heads-up display so all you have to do is follow the line to get exactly where you need to go (check out the video!):


There’s also a site where you can design your own customized sleeping bag online (I think they may only serve customers in the UK though):


And a site to consolidate all your various online travel reservations into one itinerary just by forwarding them your confirmation e-mails. They even do an automated search to add maps, driving directions, and other useful information to your final travel packet. (In europe there’s also a site where you can pay to have them automatically check-in for you online if you can’t get to a computer and still want to ensure you get a good seat)


There’s a genetics-based online dating site, where they actually match people up based on their genetic compatability, how crazy is that? (Apparently compatibility correlates with immune system dissimilarity – according to the site, couples with differing immunes systems are more likely to have a more satisfying sex life, increased faithfulness, higher fertility and healthier children) You send in a cheek swab for analysis, but it evidently doesn’t work if you’re on the pill or were not raised by your natural parents.

Japanese people think it’s really great to get a bag of rice with their baby’s face printed on it (it’s a very popular gift for new parents), and the latest thing is to order customized bags where the weight of rice exactly matches the weight of the baby:



In Amsterdam a business travel services website tried out a new offering – having a motorcycle taxi rescue business travelers who are stuck in traffic on their way to the airport. They even have a second driver who will drive your car the rest of the way to the airport for you. What a great idea.


And there’s so much more too, paying for car insurance by the mile, donating a few cents to a good cause when your cell phone accidentally places calls from your pocket, restaurants where you just pay as much as you want, and cell phones that let you share extra minutes or money via SMS! Isn’t the world a fascinating place? I think there may be more postings like this coming…




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So the immune system dissimilarity thing – I believe it now! Over Christmas Nate and I were in in Houston visiting his family. One-half of all of the couples there (Nate, his sister, and his dad) got this absolutely horrible stomach flu (like, Nate slept on the floor by the bathroom because he was going in there so much) and the other half (me, his sister’s husband, and his mom) did not get sick at all. Yay for incompatibility!

Comment by Kate

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